Australia’s newest health challenge, ‘LOSE5’ Simplicity with attitude!
Friends, the LOSE5 challenge was created for simplicity!
There are many health experts ‘healthsperts,’ or entrepreneurs ‘healthpreneurs’ that will enlighten you on the secrets to health success – and admittedly, many of them aren’t wrong…. but are they necessarily right?
They would say, “it is pretty basic really, eat healthier and exercise more.” But what they fail to truly understand is ‘where’ Australia is moving in relation to health…. and ‘why!?’
This lack of understanding is the very reason why LOSE5 was created. We at LOSE5, don’t claim to be geniuses… but we will take the praise for being somewhat savvy in creating a health program that is probably more relevant to the masses in comparison to our competitors. Here are the reasons why….
First, is the argument – which is the better approach, Program Design vs Accountability? If you ask the average punter, “do you know what the steps are to get healthy?” Majority will answer “of course, I’ll eat less junk and start running.” But if it was that easy, the question must be asked… WHY IS APPROXIMATELY 67% OF THE AUSTRALIAN POPULATION OBESE OR OVERWEIGHT?
It doesn’t take a rocket scientist (FYI ‘rocket’ you can eat that) to realise that over the past 10 years the technological evolution has hit… hard. Netflix is too often on the agenda ….. sitting at our desk for long periods is the norm …. and the amount of time one plays video games ‘Fortnite’ is equivalent to the time taken for a runner to complete a marathon – a marathon that has major health implications.
In addition, fast food has become a norm – if only it was legislated to call fast food joints ‘Cardiovascular Disease Outlets,’ we might have some more traction. A bit like the traction gained from the visual marketing used on cigarette packets to deter people from smoking; pictures of missing teeth and tar in the arteries etc…..you get my drift.
So….yeah, things have changed, and for that reason our program design has evolved. Each week we set you a simple health task to complete, and all you have to do is ‘do it well.’ We don’t want to overload you with intricate meal plans and ridiculous exercise routines.
Our modest approach reminds us of the scene from National Lampoons Vacation where Chevy Chase is losing his money at the casino and decides to change his strategy. He opts to visit a less complex casino with less complex forms of gambling. The gaming attendant asks Chevy, “I am thinking of a number between one and ten – pick it and you win.” The moral of the story is that sometimes simple is good, not to mention successful – and can help in creating a mindset to make behaviour change stick for good. If you are after an integrated and prescribed program unfortunately that’s not quite us.
We will highlight once more one of our ‘points of difference,’ that makes the LOSE5 challenge unique from others. That is our GROUP FUNCTION! Why do it alone when you can bring others into your team – and generate a real sense of competition!
A competition that will truly demonstrate that after all it’s the cream that rises to the top, isn’t it? – pardon the pun!
So check us out at www.lose5.com.au and keep up to date with our challenge intakes on ‘Facey’ and ‘Insta’.. and all that jazz!
Cheers for now,
Peter
LOSE5 team


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